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Angels of Death

Demands on Advertising

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Carlos

Owner
Staff member
Private
Okay, so let's go backwards here. In 2017, when Call of Duty WWII was coming out... I was approached by an advertiser (a person who owns a shop), I set a price of $300 to advertise on my site. I was expecting a traffic spike at that point.

ActiveCODFDay2017.png

And it did happen...

ThousandsofViewsCODF2017.png

See, the thing is... The advertiser didn't know this. He just assumed that there isn't enough clickthroughs, the traffic wasn't there to begin with. But as you can see, the traffic was there. Today, this has been magnified through the release of Call of Duty: Modern Warfare, and Warzone.

CODForumsConsistentTraffic1.png

This isn't the peak though, THIS is the peak...

CODForumsConsistentTraffic2.png

And, as you can see, the traffic is consistent right after.

CODForumsConsistentTraffic3.png

This is how many people have been on the site since the reveals. Now, I expect this to blow up because the new Call of Duty 2020 title was confirmed during an investor call. Reveal is just around the corner.

Why am I posting this? Well, since then... I had a new advertiser come onboard, they're Tactical Gaming. I was not expecting an advertiser at this point of time, despite the traffic. So, I set a price of $100 for the advertiser, to help him understand how much traffic he can get to his thread, or otherwise. We've been working together in an amicable way that is a win-win. I told him the last time I did this, the ad was too big, so I set these rules:
If you want a horizontal banner/ad, this does the job well: 468px × 60px

If you want a vertical (skyscraper) banner/ad, this does the job welll: 120px x 600px

If you want the vertical skyscraper banner/ad to fill like the facebook box does, this is the width: 223px
This is the code I will use, if you do not have a code:
HTML:
<center><a href="http://www.codforums.com" title="Call of Duty Forums"><img src="http://images.carlosx360.com/codforumsad.gif" alt="CoDForums" /></a></center>
I will fill in the blanks once I get the image.

Your horizontal ad will go between posts. The last time I put ads on top of forums, people just glanced over. It was a big, fat ad. I had 1,000 people online the same week WWII landed. The difference between then and now is that there is a consistent traffic after the launch of Warzone/Season 3.

Now, this isn't the only website I have in the network, just so you're aware (scroll down to the bottom.) And I have three spots for ads, 2 of which you see now. But there's another one, see that skyscraper ad on the right side? That is your typical ad from ad agency like Google Adsense or in this case "Sovrn" (which also owns Viglink.)

Bidding war starts in July. The best price wins for the top 2 slots. Skyscraper is open, and available. All ads are responsive, by the way. (Mobile phones on CODForums.com)

@TG-Mitchell @AOD_Lucifer @SG_DiVinE
 

Angels of Death

Carlos

Owner
Staff member
Private
In the spirit of transparency: New peaks were reached.

CODForums7kPageviews.png

Looks like it's showing signs of dropping off. I'm guessing searches for Call of Duty: Modern Warfare or Warzone has somewhat dropped. But damn that's a lot of views there.

CODForumsNew1kUsersPeak.png

In general, more, and more new users are coming. On the other side, where it says "Users," it shows mostly the same numbers, except that side reached 2,010 Users for the same day. For "Session" we also reached a peak of 2,259 Sessions for the day. I'm not worried about this, you have to remember that all this is related to Activision shutting down their forums, and COVID19. People are going out more it seems, since more and more businesses are opening up again. I expect this to continue for some time until the next Call of Duty title is revealed. Even if it trends downward again, there's still the launch of that title.
 

DizzyDemon

Recruit
I like this forum, that's why I keep coming back.

I would like to see it grow. What can I, as a user and member of this service/forum, do to help?
 

Carlos

Owner
Staff member
Private
@TG-Mitchell Update for you:

CODFDrop1.png

As I predicted, but hey, that was exacerbated by the riots. I'll weather this storm out... We're still getting users, regardless...

CODFDrop2.png
I like this forum, that's why I keep coming back.

I would like to see it grow. What can I, as a user and member of this service/forum, do to help?
What do you have? I'm trying to grow this on Facebook, Twitter, Instagram, etc. Reddit would be my choice, but they're locking down links, and whatnot.

Those buttons on the bottom of this page (any thread, really) and on the main page will bring up a box that allows you to type in what you're saying, and the link, etc.

If you go to a different forum, link back to this site. Just as long as you're not spamming, and following rules of those sites. [Suggestion: Use the signature box to link back to the site, use these.]
 

TG-Mitchell

Recruit
@TG-Mitchell Update for you:

View attachment 1040

As I predicted, but hey, that was exacerbated by the riots. I'll weather this storm out... We're still getting users, regardless...

View attachment 1041

What do you have? I'm trying to grow this on Facebook, Twitter, Instagram, etc. Reddit would be my choice, but they're locking down links, and whatnot.

Those buttons on the bottom of this page (any thread, really) and on the main page will bring up a box that allows you to type in what you're saying, and the link, etc.

If you go to a different forum, link back to this site. Just as long as you're not spamming, and following rules of those sites. [Suggestion: Use the signature box to link back to the site, use these.]
Even with the distractions away from this platform, we are still averaging a higher number of members than we were before. I do think the cost of the advertisement could be higher. This is just me being transparent. I really appreciate you letting me buy it at the rate you did.

Looking forward to a bidding war. To be clear, is this bidding war for both slots? Or just one of the advertisement slots you have (and bidding war might be the wrong term, but it sounds right to me, haha).
 

Carlos

Owner
Staff member
Private
Even with the distractions away from this platform, we are still averaging a higher number of members than we were before. I do think the cost of the advertisement could be higher. This is just me being transparent. I really appreciate you letting me buy it at the rate you did.

Looking forward to a bidding war. To be clear, is this bidding war for both slots? Or just one of the advertisement slots you have (and bidding war might be the wrong term, but it sounds right to me, haha).
Both slots on the current slots I have your banners on. The skyscraper ad is available to anyone right now.
 

DizzyDemon

Recruit
What do you have? I'm trying to grow this on Facebook, Twitter, Instagram, etc. Reddit would be my choice, but they're locking down links, and whatnot.

Those buttons on the bottom of this page (any thread, really) and on the main page will bring up a box that allows you to type in what you're saying, and the link, etc.
Good question, I don't really know, I'm not on Twitter, Instagram or Reddit (which I still don't get at the moment).

I have shared the Facebook link for this forum on my Facebook wall.

I have also started posting a comment on video links shared on here to say, "I found a link to this video on CoDForums.com" followed by a comment about what I liked about the video.

If the video was good I'll sub and like as well, if it wasn't then I'll skip the video completely.

The way I perceive the logic is that by commenting, subbing to a channel and liking good videos it increases the chances that more people will see my comment as the YouTube algorithm adds the video to more people's feeds because the channel it was posted on is getting more subs and likes.

A comment on a good YouTube video only takes a few seconds and can be typed while I'm watching.

I think that's a long term strategy, if there's anything else I can do to help let me know.

Sent from my CLT-L09 using Tapatalk

Maybe I should link back to the post with the link for the video instead of the CoDForums home page. What do you think?

Sent from my CLT-L09 using Tapatalk
 
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Carlos

Owner
Staff member
Private
Good question, I don't really know, I'm not on Twitter, Instagram or Reddit (which I still don't get at the moment).

I have shared the Facebook link for this forum on my Facebook wall.

I have also started posting a comment on video links shared on here to say, "I found a link to this video on CoDForums.com" followed by a comment about what I liked about the video.

If the video was good I'll sub and like as well, if it wasn't then I'll skip the video completely.

The way I perceive the logic is that by commenting, subbing to a channel and liking good videos it increases the chances that more people will see my comment as the YouTube algorithm adds the video to more people's feeds because the channel it was posted on is getting more subs and likes.

A comment on a good YouTube video only takes a few seconds and can be typed while I'm watching.

I think that's a long term strategy, if there's anything else I can do to help let me know.

Sent from my CLT-L09 using Tapatalk

Maybe I should link back to the post with the link for the video instead of the CoDForums home page. What do you think?

Sent from my CLT-L09 using Tapatalk
Whatever works man. I don't this, at the fear of being penalized by Google. I know there's a lot of people, and a lot of traffic on YouTube, but if you advertise too much on YouTube, content creators will ban (ahem; block) you from that comment section. If they don't like the comment they delete your comment.

Google is a weird company, honestly. They want you to backlink, but not spammy backlink, so when you do.. You do it legitimately, but that doesn't get you traffic or raise the page rank. You have to do it on a site with a strong page rank or it's useless. That's why I just go "fuck it, let's just focus on Twitter, Facebook, Instagram, etc."

We get decent traffic, but I don't know how to rank #1 for the keyword I want. Like "Call of Duty: Modern Warfare," without doing something nefarious or without money. I know how to optimize posts for search engines like Google, but it's the more competitive keywords that's hard to get even the first page.

Moreover, they hate Forums. However, CoDForums.com is the exception because I worked at it for years. Bought many CoD sites. I'm basically the only Call of Duty forum, no one comes close. If you look harder, you'll realize there's competition, but they are shitty sites or they're on a different niche like Battle Royale.
 
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DizzyDemon

Recruit
That's good to know, so basically don't post too many backlinks to here or they might backfire and have the opposite effect to what I was trying to achieve.

Maybe I should just mention the CoDForums name in comments and not actually put in a link for it.

Would that work?

Sent from my CLT-L09 using Tapatalk
 

Carlos

Owner
Staff member
Private
That's good to know, so basically don't post too many backlinks to here or they might backfire and have the opposite effect to what I was trying to achieve.

Maybe I should just mention the CoDForums name in comments and not actually put in a link for it.

Would that work?

Sent from my CLT-L09 using Tapatalk
It would work, but what I meant by my backlink comment is you have to be genuine, relevant (to the subject at hand), and not spammy. I get a lot of spam on this site alone because of how high ranked the site is. Most spammers post their backlink on posts - going to garbage websites. 90% of the time they look like a list of websites, but its spammy. The other posts look like it was c&p with links, so when a user clicks on a thread, they think it's a thread talking about a product, then it has a link. Other times backlink is on their profile. I delete these posts, and I ban these accounts, not only because of google, I do it also because of ...you. Your user experience.

Have I made my point?
 

DizzyDemon

Recruit
Have I made my point?
I'd say so.
I do it also because of ...you. Your user experience.
Yep, I get that and fully appreciate what you do, that's why I was hoping to find ways to try and give back, I have something else that might help, I am working on it now, it might take a few days, but I'll let you know when it is done. Don't worry, there will be no dodgy linking/backlinking shenanigans with this, just something that I think will be helpful and interesting to at least some of the members on here. :cool:
 
I found the forum by searching just Call Of Duty or COD Forums I believe and this was ranked number 1 in Google. You're never going to be able to rank for Call Of Duty: Modern Warfare if that's your plan? I would double down on the keywords you are ranking for and maybe run some paid ads on some of the ones that you would like to rank for. It would mean you got exposure on the keywords that you are unable to organically rank for, that you think would drive traffic.
 

Carlos

Owner
Staff member
Private
I found the forum by searching just Call Of Duty or COD Forums I believe and this was ranked number 1 in Google. You're never going to be able to rank for Call Of Duty: Modern Warfare if that's your plan? I would double down on the keywords you are ranking for and maybe run some paid ads on some of the ones that you would like to rank for. It would mean you got exposure on the keywords that you are unable to organically rank for, that you think would drive traffic.
I like this guy. :)
 
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