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I prefer DC overall, I like Marvel a lot, but DC has always just been better at hooking me with their plots. There are more DC arches in comics that I love than there are for Marvel. The DC cinematic universe on the other hand...
I grew up on Batman. I'm also pretty fond of Zatanna (wish she got more attention). Recently I have been re-reading a lot of Green Lantern Corps. I also have been meaning to hunt done some of the Justice Leagueark stuff.
Movies = Marvel, they simply dominate the market having so many good movies XD
Tv Shows/Animated Movies/Comics = DC by far! Young Justice is one of my favorite cartoons ever and DC Rebirth is really epic
I grew up on The X-Men and Spider-Man. I'm talking stuff like the Phoenix Saga, Secret Wars, Venom Origin, Wolverine in Madripoor, Days of Future past, Age of Apocolypse, etc. Of course, that also means I grew up on the artwork of Rob Liefeld...